Kevin Martin - ACD/copywriter

Visit Knoxville wanted to show how doggone dog-friendly they are. So we created the first travel film made just for dogs to watch with their favorite humans. It has all the color-correction, squeaks and treats that dogs love and the movie shows all the fun places you can go and things you can do with your dog. It also has some cameo voices from some famous Knoxville locals. We created VisitBarxville.com so you can explore all the places from the movie in more detail.

We started with tiny digital nuggets online. Then created some very necessary and useful apps. 

Zespri Golden Kiwis are a sweeter, juicier version of their green counterparts. So when we were asked to describe the bold flavor of these sweet juice bombs, we decided to show what bold looks like, and well, it looks a bit different for everyone.

Gran Turismo 5 is a game that is so packed full of cars, realism, features, and detail that it took a bit longer than they were expecting to finish the game. Gamers were pissed. So we used this as an opportunity to push how awesome the game really is. And Kevin Butler, VP of Add More Awesome is here to prove it. 

Moms love to bake. Sure, they do it because they love us and want to see us happy. But they really do it for the praise and bragging rights* So we created a campaign to give moms a preview of the reactions they'll get when they bake treats with Diamond Nuts.

*proven through research and focus groups. FUN!

It's loud. It's waterproof. It can survive almost anything. It's UE ROLL. We enlisted the help of Darek Trekks, expert survivalist (well, actually a guy that just watches way too many survival reality shows) to prove that UE ROLL is the wireless speaker that lets you take your music where it shouldn't go.

2020. When the gyms were closed and we couldn’t go work out, Planet Fitness brought the gym to us with Home Work-Ins led by PF fitness instructors and guest celebrities.

We created loads and loads of content for Ultimate Ears tumblr including videos, art, and gifs along with popular content creators. Because, engagement. And, celebs are pricey these days.

In 2014, #MakeMusicSocial was the top performing branded page on Tumblr, beating out RedBull, Converse, and even Beats by Dre. These are some of my favorites. For more awesome visit: http://ultimateears.tumblr.com/ 

As advertising professionals, we like to get to know the products we're creating content for. So for UE BOOM, the virtually indestructible wireless speaker from Ultimate Ears, we got outside and did some real research.

DISCLAIMER: No UE BOOMs, chickens, trucks, or sidewalks were harmed in the making of these videos.

Hyundai wanted to give music fans a chance to experience their favorite band in a whole new way. So we teamed up with Imagine Dragons to create a secret show so secret, not even the band knows where it is. We sent teams out in all-new Hyundai Tucsons on an Imagine Dragons-themed scavenger hunt to solve puzzles that revealed the location of the show. The teams and some lucky Imagine Dragons fans got a private show at LA's iconic Clifton's Cafeteria. 

Hyundai and The GRAMMYs sought to nurture the future of music by giving three lucky artists one of three musical mentorships to boost their careers. A studio session with a GRAMMY-winning producer, a music video with a noted director, and an opening slot on a tour or festival. 

Kettle Brand chips have a lot of flavors to choose from. So when we introduced Kettle Brand chips to Chicago, we wanted to see which flavors worked best with each neighborhood. So we created a King of the Flavorhood event. Every time a free bag was taken from our outdoor board, we counted it as a vote for that flavor — and we tracked those votes to determine which Kettle Brand chip was King of the Flavorhood. Winning Flavors were discounted where they reigned supreme, and were celebrated with an outdoor campaign.

I love cooking. So while doing some research for a client I came across a challenge from Bobby Flay. So I accepted. It also aired in Singapore so I guess that makes me world famous? We didn't win. But Bobby loved my chicken.